Sancy Suraj: Leading the Way in Corporate Training as CEO of Knowles Training Institute


Sancy Suraj is a well-known name in the corporate training industry, having transformed the game for corporate learning through her company, Knowles Training Institute. With over 400 different training courses delivered to more than 30 countries worldwide, Knowles Training Institute is a leading corporate training company headquartered in Singapore. In this article, we interview Sancy Suraj to learn more about his journey as an entrepreneur, her leadership style, and the ups and downs of running a company, among other things.

What inspired you to transform the corporate learning landscape with Knowles Training Institute?

As an entrepreneur, I have always been passionate about helping individuals and businesses grow and reach their full potential. With Knowles Training Institute, I saw an opportunity to make a difference in the corporate world by providing high-quality training programs that would not only improve the skills and knowledge of employees but also drive the growth and success of their organizations.

What inspired me to transform the corporate learning landscape was the realization that traditional training methods were no longer sufficient in today’s fast-paced and constantly evolving business environment. Companies needed more than just generic, one-size-fits-all training programs. They needed customized, innovative, and interactive learning solutions that could be tailored to their specific needs and goals.

With this in mind, I set out to build Knowles Training Institute as a company that could provide customized and effective training solutions to companies around the world. Our courses are designed to be highly interactive and engaging, using a variety of techniques such as case studies, role plays, simulations, and group discussions to ensure that participants retain the knowledge and skills they need to excel in their roles.

At Knowles Training Institute, we believe that the “key to success in the corporate world is continuous learning and development”. By providing our clients with the best possible training solutions, we are helping them stay ahead of the curve and achieve their business objectives.

How do your training programs differ from traditional corporate learning experiences?

At Knowles Training Institute, we understand that traditional corporate learning experiences can be ineffective and fail to meet the evolving needs of modern businesses. That’s why we have developed training programs that are designed to be highly engaging, interactive, and tailored to the specific needs and goals of our clients.

One keyway that our training programs differ from traditional corporate learning experiences is that we offer customized solutions for each client. We work closely with our clients to understand their unique challenges, goals, and training needs, and then design a training program that is tailored to meet those needs. This personalized approach ensures that our clients get the most out of their training investment and are able to apply their new skills and knowledge to their specific roles and business objectives.

Another way that our training programs differ is through our use of interactive and engaging training techniques. Rather than relying on lectures and presentations, we use a variety of techniques such as case studies, role plays, simulations, and group discussions to create an immersive learning experience. This not only makes the training more enjoyable but also helps participants retain the information they learn and apply it to real-life situations.

Finally, our training programs are designed to be flexible and adaptable to changing business needs. We recognize that the business environment is constantly evolving, and we strive to ensure that our training programs are always up-to-date and relevant. This means that our clients can rely on us to provide them with the latest and most effective training solutions, no matter what challenges they may be facing.

What innovative techniques or methodologies have you implemented to enhance the learning experience at Knowles Training Institute?

At Knowles Training Institute, we are committed to providing innovative and effective training solutions that meet the needs of modern businesses. To achieve this, we have implemented several techniques and methodologies that enhance the learning experience and help our clients achieve their training goals.

One innovative technique that we have implemented is the use of blended learning. This approach combines different learning methods, such as online learning, classroom training, and self-paced study, to create a flexible and effective learning experience. Participants are able to learn at their own pace and can access course materials and resources at any time, from anywhere in the world. This approach not only enhances the learning experience but also reduces the cost and time required for traditional classroom-based training.

Another innovative methodology we have implemented is the use of gamification. This involves incorporating game elements into the training experience to make it more engaging and interactive. For example, we might use quizzes, competitions, and rewards to motivate participants and help them retain the knowledge and skills they learn. This approach has been proven to increase participation, motivation, and knowledge retention, making it an effective way to enhance the learning experience.

Finally, we have also implemented a coaching and mentoring program that provides ongoing support and guidance to participants after the training program has ended. This program allows participants to continue to develop their skills and knowledge and receive personalized feedback and advice from experienced professionals. This approach not only reinforces the learning experience but also helps participants apply what they have learned to their roles and achieve their career goals.

“Empowering modern businesses with innovative and effective training solutions is not just a goal, it’s a commitment. At Knowles Training Institute, we are determined to revolutionize the way learning is experienced and achieved through our blended learning approach, gamification techniques, and ongoing coaching and mentoring program. Our ultimate mission is to empower individuals and organizations to reach their full potential and drive success in an ever-evolving business landscape.”

How do you measure the impact of your training programs on participants and their organizations?

Measuring the impact of our training programs is a critical part of our approach at Knowles Training Institute. We recognize that our clients need to see a clear return on their investment, and we work hard to ensure that our training programs deliver measurable and sustainable results.

One way we measure the impact of our training programs is through pre- and post-training assessments. Before the training program begins, we conduct a needs assessment to identify the specific learning objectives and desired outcomes of the training. Then, after the training is complete, we conduct assessments to measure the extent to which these objectives have been achieved. This allows us to evaluate the effectiveness of the training program and identify areas for improvement.

Another way we measure the impact of our training programs is through participant feedback. We collect feedback from participants immediately after the training program has ended, as well as at regular intervals afterwards. This feedback helps us to understand how well the training program was received, what participants learned, and how they plan to apply their new knowledge and skills in their roles. This information is also used to identify areas for improvement and to refine our training programs over time.

Finally, we measure the impact of our training programs on the organizations themselves. We work closely with our clients to identify key performance indicators (KPIs) that are linked to the training objectives, such as improved sales performance, increased customer satisfaction, or reduced employee turnover. We then track these KPIs over time to determine the extent to which the training program has contributed to achieving these objectives.

What role does technology play in your approach to corporate learning?

At Knowles Training Institute, technology plays a central role in our approach to corporate learning. We believe that technology can enhance the learning experience, improve engagement, and make training more accessible and effective for our clients.

One way we leverage technology is through the use of online learning platforms. These platforms allow us to deliver training programs to participants anywhere in the world, at any time. Participants can access course materials, videos, and interactive activities through a user-friendly online interface, making it easy to learn and engage with the material. This approach is particularly effective for remote workers or geographically dispersed teams who may not have access to traditional classroom-based training.

We also use technology to create engaging and interactive learning experiences. For example, we might use virtual reality simulations to help participants practice real-life scenarios, or gamification techniques to create a more immersive and engaging learning experience. These technologies can help to enhance the learning experience and make it more memorable and impactful.

Another way we use technology is through data analytics. We collect and analyze data on participant performance, engagement, and satisfaction to identify areas for improvement and to refine our training programs over time. This approach helps us to create more effective and targeted training programs that meet the specific needs of our clients.

Finally, we also use technology to provide ongoing support and resources to participants after the training program has ended. This might include access to online forums, coaching and mentoring programs, or additional learning resources. This approach helps to reinforce the learning experience and ensure that participants are able to apply their new knowledge and skills in their roles over the long term.

“At Knowles Training Institute, we believe that technology has the power to transform corporate learning and empower individuals to reach their full potential. By harnessing the latest online learning platforms, gamification techniques, virtual reality simulations, and data analytics, we are revolutionizing the way organizations approach training and development. Our commitment to leveraging technology is at the heart of our mission to provide innovative, effective, and accessible training solutions to businesses worldwide.”

Sancy Suraj’s vision for Knowles Training Institute is to provide corporate training that is more than just a one-size-fits-all approach. Her training programs differ from traditional corporate learning experiences in that they are tailored to meet the unique needs of each client. The company uses innovative techniques and methodologies to enhance the learning experience, including gamification, blended learning, and interactive simulations.

Measuring the impact of training programs is crucial to ensure their effectiveness, and Knowles Training Institute uses various metrics to evaluate the success of their programs. Sancy Suraj emphasizes the importance of technology in their approach to corporate learning, and the company constantly stays ahead of the curve by keeping up with the latest trends and best practices in the industry.

Despite facing challenges in transforming the corporate learning industry, such as overcoming resistance to change and adapting to the COVID-19 pandemic, Sancy Suraj and her team have continued to innovate and deliver high-quality training programs. Her advice for other entrepreneurs looking to make a significant impact in their industries is to have a clear vision and mission, continuously learn and adapt, build strong relationships, take risks, and embrace failure as a learning opportunity.

How do you stay ahead of the curve when it comes to trends and best practices in corporate learning?

At Knowles Training Institute, staying ahead of the curve when it comes to trends and best practices in corporate learning is a top priority. We believe that in order to deliver the best possible learning experience for our clients, we need to stay up to date with the latest research, trends, and best practices in the industry.

One way we do this is by attending industry conferences, workshops, and seminars. These events provide opportunities to learn from industry experts, network with peers, and gain insights into emerging trends and best practices. We also use these events as an opportunity to showcase our own innovations and thought leadership in the field of corporate learning.

Another way we stay ahead of the curve is by investing in research and development. We have a team of dedicated professionals who are constantly exploring new approaches, technologies, and methodologies to enhance the learning experience. This research allows us to develop new and innovative training programs that are tailored to the needs of our clients.

We also rely on feedback from our clients to stay ahead of the curve. We regularly solicit feedback from participants and their organizations to understand what is working well, what could be improved, and what new needs or challenges are emerging in the field of corporate learning. This feedback helps us to refine our approach and develop new solutions that meet the evolving needs of our clients.

How do you ensure that your training programs remain relevant and engaging in a constantly evolving business landscape?

At Knowles Training Institute, we believe that the key to ensuring our training programs remain relevant and engaging in a constantly evolving business landscape is to be proactive and adaptive. This means constantly reviewing our programs and seeking out new information and feedback from our clients and the wider business community.

One way we ensure our training programs remain relevant is by regularly updating them with new content and incorporating the latest best practices and industry trends. This ensures that our programs remain fresh and up-to-date, and that our clients have access to the latest thinking and approaches in their field.

We also work closely with our clients to understand their specific needs and challenges, and tailor our training programs to meet those needs. This helps to ensure that our programs are not only relevant but also practical and useful in the context of our clients’ organizations.

In addition, we use a variety of innovative training methods and technologies to keep our programs engaging and interactive. For example, we use gamification techniques, virtual reality simulations, and mobile learning apps to keep participants engaged and motivated throughout the learning process.

Finally, we constantly seek out feedback from our clients and participants to understand what is working well and what could be improved. This feedback is used to refine and enhance our programs, and to ensure that we are always meeting the evolving needs of our clients and the wider business community.

Can you share a success story of a client who experienced significant positive outcomes after participating in one of your training programs?

One client that immediately comes to mind is a large telecommunications company that was struggling to compete in an increasingly crowded and competitive marketplace. They approached Knowles Training Institute for help in improving their customer service and sales strategies, and we were able to design a customized training program that addressed their specific needs and challenges.

The training program was delivered over several months, and focused on a range of topics, including customer experience, sales techniques, communication skills, and leadership development. The program was designed to be highly interactive and engaging, with a mix of group exercises, role-playing, and individual coaching sessions.

Following the training program, the client reported significant improvements in several key areas. Their customer satisfaction scores increased by over 20%, and their sales revenue increased by over 30%. Additionally, they reported an increase in employee engagement and morale, and a more positive and collaborative team culture.

These results were a testament to the effectiveness of our training programs and our ability to tailor our approach to the specific needs and challenges of our clients. We were thrilled to see such positive outcomes for the client, and we continue to work with them to ensure that they remain competitive and successful in their industry.

What challenges have you faced in transforming the corporate learning industry, and how have you overcome them?

Transforming the corporate learning industry is not without its challenges, and we have faced several hurdles along the way. One of the biggest challenges we faced was convincing some clients to invest in our training programs, particularly those who had previously used traditional training methods or who were skeptical about the value of corporate training. To overcome this, we focused on building strong relationships with our clients and demonstrating the tangible benefits of our programs through case studies and success stories.

Another challenge we faced was keeping up with the rapidly changing technological landscape and incorporating new technologies into our training programs. We tackled this challenge by investing heavily in research and development and constantly seeking out new technologies and innovative methodologies. We also hired experts in emerging technologies to join our team and ensure that we remain at the forefront of the industry.

Another challenge was finding and retaining top talent, particularly in a highly competitive industry. To overcome this, we focused on creating a positive and supportive work culture, offering competitive compensation and benefits, and providing ongoing training and professional development opportunities for our team members. We also fostered a culture of innovation and creativity, encouraging our team members to share their ideas and contribute to the growth and success of the company.

Overall, the key to overcoming these challenges was our unwavering commitment to delivering exceptional training programs that meet the evolving needs of our clients. We remain dedicated to staying ahead of the curve, investing in new technologies, and providing our team with the support and resources they need to continue delivering outstanding results for our clients.

What advice do you have for other entrepreneurs looking to make a significant impact in their industries?

As an entrepreneur who has made a significant impact in the corporate learning industry, I have learned a few things along the way that I believe can be helpful for other entrepreneurs looking to make an impact in their industries.

First and foremost, it is important to have a clear vision and mission for your company. Understand your core values, what you stand for, and what problem you are solving. This clarity will not only help guide your decision-making, but it will also help you articulate your company’s value proposition to potential customers and investors.

Secondly, stay open to learning and continuously seek out new knowledge and skills. This can be done through reading books, attending conferences and events, networking with other entrepreneurs, and seeking out mentors who can offer guidance and support. The ability to adapt and learn quickly is essential in today’s rapidly changing business landscape.

Another important piece of advice is to focus on building strong relationships with your customers and stakeholders. Take the time to understand their needs and challenges, and tailor your products or services to meet those needs. Develop a reputation for exceptional customer service and consistently deliver on your promises.

Lastly, be willing to take risks and embrace failure as a learning opportunity. The most successful entrepreneurs are those who are not afraid to take calculated risks and learn from their mistakes. Failure is not the end, but rather a chance to grow, pivot, and try again.

“Entrepreneurship is not just about building a business, it’s about building a legacy. By staying true to your vision, continuously learning and adapting, building strong relationships, and embracing failure as an opportunity, you can create a lasting impact in your industry and beyond. At the heart of it all, entrepreneurship is a journey of self-discovery, growth, and resilience – one that requires determination, grit, and a willingness to take bold action in pursuit of your dreams.”

Sancy Suraj’s passion for corporate training and her dedication to providing exceptional service has set her apart as a leader in the industry. Knowles Training Institute’s approach to corporate learning is innovative and effective, and the company’s success is a testament to Sancy Suraj’s leadership and vision. With her advice for other entrepreneurs, she is sure to inspire and empower others to make a significant impact in their industries.